
I knew when I confused my friend’s shout out of “I’m done!” for the popular brand of instant noodles, Indomie, that it was not just my stomach talking. A few Google searches later, my suspicions were confirmed when I came to this page hosted by the University of Cambridge. The following is a piece of text, commenting on letter order and word processing, which started circulating the Internet in 2003:
Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
If you didn’t get that, the text is supposed to read,
According to a researcher (sic) at Cambridge University, it doesn’t matter in what order the letters in a word are, the only important thing is that the first and last letter be at the right place. The rest can be a total mess and you can still read it without problem. This is because the human mind does not read every letter by itself but the word as a whole.
It is important to note that this isn’t entirely true. Since my background in Cognitive Science is rather weak, I won’t go into all the details, but one bit I found interesting in the analysis of the above claim was the idea that word shape influences reading. The typographer in me is inclined to believe this statement even before reviewing the hard evidence.
First let us revisit the offending text:

If we take away the swapped “M” and “N” and the “I” (since it only appears in “Indomie”), we can see the middle and ends of both words are visually identical.

Add in the fact that “M” and “N” are structurally similar and that the thin profile of the “I” tends to disappear when wedged between much blockier letters, and you do what I did, begin to see food in places where it doesn’t belong.